January 7, 2003, Toronto, Canada
Today, NAC Geographic Products Inc. welcame the visiting of Mr. Masaaki Maeda,
Senior Vice President, and Mr. Richie R. Ikoma, Vice President from NTT DoCoMo USA.
They came to investigate how the revolutionary technology -
the Natural Area Coding System can enhance wireless location based services.
On the five hour meeting, Mr. Xinhang Shen, President of NAC Geographic Products Inc.,
made a presentation on the technology followed by a long
time hot discussion. Both sides have seen the great advantages of the technology:
Enhanced with the NAC technology, wireless location based services will be significantly
improved, and will become much more compelling than those based on traditional addresses
and place names.
- Using Universal Addresses instead of traditional addresses can save more than
80% of input keys, make multiple page input interface fit on a single page interface
on a cellphone screen,
eliminate the difficulty in inputting addresses with special and foreign characters,
and extend the coverage of the services any area in the world no matter whether there
is an address or not.
- Using Natural Area Codes instead of traditional addresses, place
names, postal codes, telephone area codes, etc can make the input interface universal
and simplified, save more than 80% of input keys, eliminate language dependency and
make the services able to serve any area in the world no matter whether there is place
name or not.
The meeting also discussed the barriers for a wide adoption of the technology. The major
barriers are awareness and availability. Without vast awareness of the technology and
wide availability of Universal Addresses, the advantages of the technology in wireless
location based services are not significant. Therefore, it requires the involvement of
large corporations with great influence in the world, especially those providing both
location based services and telephone catalogs. Telephone catalogs listing Universal
Addresses with telephone numbers will be a very effective way to create vast awareness
and wide availability of Universal Addresses. Both sides agreed to proceed the issue into
the next step - feasibility research and business models for the NAC enhanced wireless
It was a very fruitful meeting that brings the NAC technology one step further toward a
wide adoption in the world.
ABOUT NTT DOCOMO
NTT DoCoMo is Japan's premier mobile communications company that provides wireless voice
and data communications to tens of millions of subscribers. NTT DoCoMo is the creator of
W-CDMA technology, the new de facto global industry standard, as well as the
groundbreaking mobile i-mode service. At the heart of our operations is a commitment to
providing customers with cutting-edge, cost-effective service and a belief that ongoing,
focused research and development can help us to continually reinvent the concept of mobile
communications. For more information about NTT DoCoMo, please see their web site at:
ABOUT NAC GEOGRAPHIC PRODUCTS INC.
NAC Geographic Products Inc. is a Toronto based Canadian geo-technology company specialized
in the development of geo-technology, GIS, GPS, wireless, and Internet applications. Its
revolutionary technology - the Natural Area Coding System has drawn a great attention from
mainstream media and business world. For more information about NAC Geographic Products Inc.,
please visit its web site at: http://www.nacgeo.com/.